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Chili’s Bar and Grill, the fast-casual chain owned by Brinker International, has begun talking to agencies regarding its creative and digital advertising business.
The account has been with Hill Holiday since 2007, when the Boston-based IPG network won creative and media duties for the Tex-Mex brand.
According to several parties with direct knowledge of the matter, Chili’s has ended its relationship with Hill Holliday and now looks to engage agencies on a per-project basis for future broadcast and digital campaigns.
The move comes because Chili’s, like many other franchise and chain-based businesses, has encountered revenue challenges as Americans eat out less regularly.
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