Chili's Puts Its Advertising Business in Review After 10 Years With Hill Holliday

Chain reportedly not seeking an agency of record

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Chili’s Bar and Grill, the fast-casual chain owned by Brinker International, has begun talking to agencies regarding its creative and digital advertising business.

The account has been with Hill Holiday since 2007, when the Boston-based IPG network won creative and media duties for the Tex-Mex brand.

According to several parties with direct knowledge of the matter, Chili’s has ended its relationship with Hill Holliday and now looks to engage agencies on a per-project basis for future broadcast and digital campaigns.

The move comes because Chili’s, like many other franchise and chain-based businesses, has encountered revenue challenges as Americans eat out less regularly.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in