This Child Safety PSA Can Be Washed, Folded and Seen Every Week

A shockingly simple solution created by CHE Proximity

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One of the many issues that arise when raising children is the use of booster seats in vehicles. There are clear laws and instructions regarding when a child should be using the seat. While age and weight play a role, height is the primary indicator of when a child restraint should be used. Yet, as kids grow, parents sometimes erroneously move them out of the seats, putting them at risk of serious injury.

To help clarify when a car seat should be used, CHE Proximity in Australia—working with a local auto club and accident commission—used a decidedly low-tech approach: T-shirt tags.

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