This Child Safety PSA Can Be Washed, Folded and Seen Every Week

A shockingly simple solution created by CHE Proximity

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A high-impact, low-tech idea to keep children safe. CHE Proximity

One of the many issues that arise when raising children is the use of booster seats in vehicles. There are clear laws and instructions regarding when a child should be using the seat. While age and weight play a role, height is the primary indicator of when a child restraint should be used. Yet, as kids grow, parents sometimes erroneously move them out of the seats, putting them at risk of serious injury.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.