Chief Creative Behind Saatchi & Saatchi's 'It's a Tide Ad' Rejoins FCB

Javier Campopiano joins FCB Mexico as partner, CCO

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The chief creative behind Saatchi & Saatchi New York’s “It’s a Tide Ad,” the Super Clio-winning spot which Adweek called the “runaway winner” for best ad of Super Bowl LII, is leaving the agency—and the country.

Javier Campopiano is rejoining FCB as partner, CCO for FCB Mexico. He will be responsible for leading the office’s creative direction in Latin America and beyond, across it client roster.

“Javier is a best-in-class creative leader and a true pioneer. Not only is his work highly awarded, it is also highly effective.

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