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Chicago Mayor Lori Lightfoot has a simple message—delivered in a variety of clever ways in a new PSA campaign.
In a series of relatable scenarios, Lightfoot pleads with the city’s inhabitants to stay home to stop the spread of coronavirus. She takes on various personas such as The Analyst, emphasizing the statistics on social distancing, and is shown pursuing the same kinds of at-home interests that her constituents are, from baking to learning a new instrument (she actually learned how to play a guitar chord during the shoot).