This Agency’s Gun Share Program Imagines a World Where AR-15s Are Rented Like Bikes

The installation in Chicago aims to keep the conversation around firearms safety fresh

Brady Campaign and Center to Prevent Gun Violence

Imagine this scene: you’re on your way to work, bleary-eyed, and you approach a bike-sharing station. But, in lieu of bikes, you’re confronted with a row of 10 replica AR-15 rifles. It’s a jarring sight and that’s exactly the point of this collaborative art installation in Chicago’s Daley Plaza from The Escape Pod agency and the Brady Center to Prevent Gun Violence.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.