Beer & Spirits

Cheers, America: Pabst Blue Ribbon Created a 1,776-Pack to Celebrate Fourth of July

'Because 1,777 seemed excessive'

1,776 pack of PBR — Only four of the 1,776-packs will be sent into the wild (or, more accurately, to content-creating partners).Pabst Blue Ribbon

By David Griner

June 29, 2021

Heading down to the lake or beach this Fourth of July weekend? Mind bringing a few PBRs? Maybe 1,776 of them, just in case my cousin shows up?

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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