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There are a few clues straight away that this documentary-style short film isn’t your average public service announcement.

First, a diverse array of men talk earnestly—and vaguely—about what seems to be a prized possession.

“It’s an extension of myself,” says one man, while another dubs it “the only thing I give a damn about” and “a pretty big part of my life.” Yet another declares: “Nowadays when I get one, I try to hang onto it as long as possible.”

Then comedian and Saturday Night Live alum Tim

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