Chaos Battles Calm in UK Ad Promoting the Quiet Connection to Nature

W+K London helps the National Trust celebrate 125 years

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The National Trust was established in 1895, but the mission of Europe’s largest conservation charity is just as clear today as it was in the 19th century. In celebrating 125 years of preserving the countryside and coastlines of England, Wales and Northern Ireland, the organization kicked off a year-long campaign to remind people to slow down, take in the beauty and sustain that sense of peace for years to come.

The charity partnered with Wieden + Kennedy London to create a short anniversary film highlighting the relevance of a quiet connection to nature in 2020, and the results may make you wish it were 1895 again.



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