CEO Mark Penn on How MDC Partners Is Weathering the Pandemic

Holding company has implemented pay cuts, furloughs and layoffs in recent weeks

Mark Penn became CEO and chairman of MDC Partners last year. MDC Partners

May 8, 2020

Key insight:

MDC Partners has been consolidating its agencies into networks over the past year, which Penn said positioned it well for the downturn.

Mark Penn, CEO of MDC Partners, said the holding company’s agencies—which include 72andSunny, Anomaly and Doner—have, on average, reduced payroll by 10% in response to the business impact of Covid-19.

Minda Smiley

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.