Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

Tactic is proving effective in promoting the non-intoxicating products

As marketers work to counter the perception that marijuana is only for potheads, there’s a similar battle being fought on the CBD front—even though the product doesn’t get users high.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the October 1, 2018, issue of Adweek magazine. Click here to subscribe.