Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
As marketers work to counter the perception that marijuana is only for potheads, there’s a similar battle being fought on the CBD front—even though the product doesn’t get users high.
More formally known as cannabidiol, CBD is usually derived from hemp or marijuana and has only trace amounts of THC (the psychoactive element that gets people stoned). Even when THC is barely present, CBD products are non-intoxicating and are mostly used for health and therapeutic purposes.
Products range from skin products to edibles and even beverages.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in