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Cathay Pacific Airways, Hong Kong’s flag carrier, announced the conclusion of its global agency review today, handing creative and media duties to Publicis Groupe and VCCP.
It is unclear exactly what portion of the account went to Publicis and what went to VCCP, as neither agency returned a request for further information by the time of publication. Cathay Pacific also did not respond to additional queries.
“We were impressed with the quality of thinking and passion for Cathay from all the agencies that took part in this review,” Edward Bell, general manager of brand, insights and marketing communication at Cathay Pacific, said in a statement.
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