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DTC mattress brand Casper has named Omnicom Media Group’s PHD as its media agency of record.
The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in the first nine months of last year, down from nearly $47 million over that span in 2018.
A representative for Omnicom Media Group deferred to the client for comment.
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