Casper Ships Media Account to Omnicom's PHD

Appointment comes ahead of DTC mattress company's upcoming IPO

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

DTC mattress brand Casper has named Omnicom Media Group’s PHD as its media agency of record.

The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in the first nine months of last year, down from nearly $47 million over that span in 2018.

A representative for Omnicom Media Group deferred to the client for comment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in