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Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link’s creative review, conducted by agency search consulting firm Pile, with the agency instead being “evaluated on current and ongoing work,” according to a Jack Link’s spokesperson.
Jack Link’s teased Carmichael Lynch’s new campaign with a 60-second “Runnin’ With Sasquatch” anthem ad running locally during the Super Bowl focusing on the character’s fiercer side. Carmichael Lynch creative director Allison Hayes told Adweek the anthem ad began as “a bonus piece of content that we cut from the highlights of the rest of the campaign, but there was a ton of love for it, and we saw the opportunity from a timing standpoint.”
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