Limp Bizkit on a Mind-Numbing Loop in Your Car? CarMax Will Still Buy It

Used car dealer sets out to prove it will literally buy any car

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

CarMax claims it will buy any car, no matter how worn or dilapidated. That doesn’t necessarily mean it will go on to sell said car, but the company promises to at least take the dud off your hands.

The used car dealer is making that point crystal clear in its latest campaign, which features a suburban mom who’s found herself in an interesting predicament: Her car’s CD player refuses to play anything except the Limp Bizkit album that’s been in there for who knows how long.

It

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in