Accounts

Carl's Jr. and Hardee's Back With 72andSunny as Creative AOR

Six years later, a return to the agency with a new Chief Brand Officer

Carl's Jr

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CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl’s Jr. and Hardee’s brands.

The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners. As creative agency of record, 72andSunny will be tasked dual-brand creative as well as brand-specific creative for both the Carl’s Jr. and Hardee’s brands.

CKE