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Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014—BBH New York.
The Publicis Groupe shop is tasked with developing a new integrated marketing campaign to bring awareness to the Atlanta-based nonprofit founded in 1945. The campaign will specifically focus on Care’s commitment to empowering women and girls as catalysts for change.
“We were won over by BBH New York’s genuine passion for our cause and by a very powerful creative idea they shared,” said Care CMO John Aylward.
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