Carat Names First Chief Digital Officer

JiYoung Kim joins agency from Reprise in newly created role

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Dentsu Aegis Network’s media agency, Carat, has hired JiYoung Kim as its first-ever chief digital officer.

In the role, Kim will be tasked with leading and continuing to expand Carat’s digital capabilities and expertise across mobile, performance, OTT, digital audio, AI and other areas.

She will shape Carat’s approach to all digital strategy and execution in the U.S. market while working closely with the agency’s client leadership teams to identify client and partner opportunities, help deliver work across Carat’s client portfolio, and drive partnership and integration among Dentsu Aegis Network’s digital partners to further capabilities in the areas of search, social, programmatic and data.

Kim begins the role immediately, reporting directly to U.S.

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