Captain Obvious Goes Full '90s for Hotels.com's Educational Videos About 'Safe Booking'

CPB takes the versatile spokesman back to the classroom

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The ubiquitous Hotels.com spokesman, Captain Obvious, has already been to the future, where he’s sadly lost his hair.

Now he’s traveling back in time—to the 1990s—where he stars as his hirsute former self in a video series that takes its cues from cringey classroom instructional videos, PSAs, after-school specials and cheesy sitcoms. Under the tagline, “Practice Safe Booking,” the brand mascot leads a faux Sex Ed 101 class packed with double entendres.

“It’s important to use protection so you don’t end up with unnecessary commitments, both financial and emotional,” he says in the spot called “Booking,” noting that Hotels.com

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