Q&A: Cannes’ Simon Cook Promises a ‘Creative Reboot’ With First Virtual Event

Festival's managing director discusses the strategy for Lions Live

simon cook
Cannes Lions managing director Simon Cook on what to expect at the 2020 virtual gathering.

In April, organizers of the Cannes Lions International Festival of Creativity, advertising’s largest event, canceled the 2020 edition due to the Covid-19 pandemic, marking the first time in nearly 70 years the festival won’t be held.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.