Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021

But industry execs are taking a wait-and-see approach amid uncertainty on Covid-19 vaccine schedule

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January is usually when industry executives would be booking their summer flights to the French Riviera. But as Covid-19 continues to surge this month, most of us get nervous at the idea of even hopping in an Uber or taking a trip to the grocery store.

While major gatherings such as CES, Sundance and SXSW are going virtual this year, Cannes Lions organizers remain optimistic that advertising’s largest event will—after being canceled last year—return to being held in person in 2021.

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