Cannes Lions

Cannes Lions Adds 'Creative B2B' Category for 2022

Creative festival will also expand Media awards and tweak Commerce Lions

Cannes Lions
Cannes Lions today announced a new b-to-b category and tweaks to two other awards.Cannes Lions
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By David Griner

November 30, 2021

As the Cannes Lions International Festival of Creativity plans to return to being an in-person event in June 2022 after two years of remote programming, the awards program has announced a new category dedicated to b-to-b marketing.

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David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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