Canadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside Pizza Boxes

Hey, who ordered the small?

Tiny table for three?
Boston Pizza / John St.

You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables?

Tiny chairs!

Boston Pizza (a Canadian chain, actually) and John St. oblige with the Pizza Patio Set, which features miniature chairs in addition to the saver, aka the “pizza table” or “ottoman,” which is designed to keep that greasy cardboard lid from mashing your sweet, sweet pie.

“Patio season is a big deal for Canadians,” says client senior director of marketing Adrian Fuoco. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about —  patios and pizza.”

The chairs were 3D printed using food-safe materials, and a limited number will be delivered with orders from select Boston Pizza locations.

If you want to kick back in bed with that doughy delight — and your physical specs fall within the typical range for humans — you might want to track down one of these pizza box/table combos from the chain’s previous promotion.

CREDITS:

Client: Boston Pizza
Title: The Pizza Patio Set

Client: Boston Pizza International
Assistant Marketing Manager: Kayla Burchell
Marking Manager: Caley French
Sr. Marketing Director: Adrian Fuoco

Agency: John St.
Chief Creative Officer: Angus Tucker
Creative Director: Paul Little
Copywriter: Robbie Percy, Ryan Kukec
Art Director: Caroline Friesen
Executive Director: Cas Binnington
Head of Integrated Production: Aimee DeParolis
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Supervisor: Emily Farncomb

Photography Production: Gas Company
3D Printing: 3D Phaktory

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