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It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way.
But you definitely get the combination of soaring creativity and tangible education in the new 2-minute video from Danish optical brand Synoptik and Copenhagen agency Robert/Boisen & Like-Minded.
The short film is directed by Rune Milton, known for his lush and cinematic style. While it ostensibly is a celebration of the unique ways children see the world, it also features some hidden messages about how eyesight issues can inhibit young people as well.