Can This Coalition Between Agencies, Brands and Tech Giants Make Our Online World Safer?

Google, Facebook team up with agencies and advertisers for the Global Alliance for Responsible Media

"Partnering up with the very platforms that have essentially created this problem for advertisers…seems counterintuitive," said Matt Ravitz, founder, Sleeping Giants. Getty Images

CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.