Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive.
Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a pair of ad-tech companies (Teads and TrustX), two media giants (Verizon and NBCUniversal) and three of the largest tech platforms (Facebook, Google and Twitter) announced a new coalition designed to do the impossible: make the internet a safer place for brands and consumers alike.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in