Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive.
Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a pair of ad-tech companies (Teads and TrustX), two media giants (Verizon and NBCUniversal) and three of the largest tech platforms (Facebook, Google and Twitter) announced a new coalition designed to do the impossible: make the internet a safer place for brands and consumers alike.