Can This Coalition Between Agencies, Brands and Tech Giants Make Our Online World Safer?

Google, Facebook team up with agencies and advertisers for the Global Alliance for Responsible Media

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CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive.

Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a pair of ad-tech companies (Teads and TrustX), two media giants (Verizon and NBCUniversal) and three of the largest tech platforms (Facebook, Google and Twitter) announced a new coalition designed to do the impossible: make the internet a safer place for brands and consumers alike.

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