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The Campbell Soup Company has launched a review of its global media buying and planning business.
“We are pleased with the performance of our current agencies, but believe we can be both more effective and efficient with a more streamlined approach,” a company spokesperson explained in a statement to Adweek confirming the review.
The Campbell Soup Company spent just over $164 million on measured media domestically in 2016 and nearly $93 million in the first half of 2017, according to Kantar Media.
MEC has served as Campbell’s global media agency since the company consolidated
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