Campbell Selects Publicis Groupe as New Agency Partner, Ending Long-Term Relationship With BBDO

The Omnicom shop had worked with the company since 1954

The U.S. retail assignment includes creative, strategy and digital duties for Campbell’s Soup. Getty Images

The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global media buying and planning responsibilities, following a review that started in October.

@ErikDOster Erik Oster is an agencies reporter for Adweek.