Campbell Ewald's Rebranding Takes Inspiration From Its History

The agency says it 'didn't get old by accident' but by 'thinking new'


One of advertising’s oldest agencies has a fresh new look inspired in part by its long history.

“We have a pretty new leadership team, and what we really wanted to do was focus across the agency. We’ve done a lot of things to refine some of the strategic tools we use and specialty disciplines we have and really felt like now was the time when we’re in a good place to tell more of our story,” Campbell Ewald CCO Jo Shoesmith explained.

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