Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

Natural household and personal care company is valued at about $1.32 billion

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As Camp + King slogged its way to the finish line of 2020, a new opportunity popped up. The suitor was Grove Collaborative, a DTC natural household and personal care company based in the agency’s hometown of San Francisco—looking for an agency of record.

According to co-founder and CCO Roger Camp, everyone at Camp + King was “just truly exhausted.” But, in talking to all of the junior partners and seeing that Grove could be a unique opportunity, the Havas-owned

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