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Back in April, Duncan Channon tackled the problem of flavored e-cigarette use amongst teens with its “Flavors Hook Kids” campaign for the California Tobacco Control Program.
Now the agency is targeting a phenomenon more commonly impacting a slightly older demographic: social smoking.
The agency’s “Never Just A Smoke” campaign targets social smoking among young adults, centered around a pair of online ads depicting moderate tobacco users which opens on a casual request for a cigarette.
In each case, a series of memories forces the protagonist to come to the realization that, despite their previous denials, they’ve slipped into regular tobacco use.
“Never
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