Cabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Ad

Real estate giant and longtime agency Siltanen & Partners will run the spot during NBA games

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Coldwell Banker feels the pain of every American whose shelter-in-place experience has sometimes felt like a slow, claustrophobic journey to crazy town.

But in a new spot debuting during the NBA’s accelerated season, the brand puts a positive twist on that shared experience, showing peeks into the activities people are starting to enjoy with the country’s partial reopening.

And after those outdoor meals or family visits or day trips, what’s next? That’s right—a return to the familiarity of home, which isn’t such a bad thing after all, according to the campaign.

“We’ll say we’re sick of home, but yet we still all want to go back there,” said David Marine, Coldwell Banker’s CMO.

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