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Burlington Stores, the national off-price retailer of 640 department stores best known for their wide array of coats, has sent its media account to Horizon Media following a review, ending its longtime relationship with IPG Mediabrands’ Initiative.
It is unclear if Initiative tried to defend the account as a representative for the agency did not immediately return a request for comment.
“We are excited to work with Horizon to continue to reach our target customer where she is spending time across the entire media landscape,” Bart Sichel, Burlington CMO and executive vice president, said in a statement.
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