Burger King Summons the Ghost of Ronald McDonald in Voice-Activated Bloody Mary Stunt

A spooky version of competitor's mascot appears in restaurant bathroom mirrors

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Do you remember as a kid, standing terrified in front of the mirror as you said “Bloody Mary” three times, daring to keep only one eye open while fearing and hoping the royal ghost herself would appear?

The legend emerged back in the 1960s as a scary teenage party game and has appeared in popular novels, movies and TV series including Paranormal Activity and The X-files.

This Halloween, Burger King in Sweden and Denmark has resurrected this ghoulish folklore but with a twist that gives its biggest competitor, McDonald’s, a ribbing.

The fast-food chain has installed voice recognition and two-way smart mirrors across a selection of its restaurant restrooms in Sweden and Denmark, and is daring people to say “canceled clown” aloud three times—in a thinly veiled dig at McDonald’s having scaled back the role of its famous mascot a few years ago.

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