AdFreak

Burger King Claims There Was a Hidden Big Mac in Every Whopper Ad From This Year

The stunt aimed to prove size superiority

a sign with a whopper and an arrow pointing down that says there was one here
Burger King found a clever way to incorporate McDonald's Big Macs into its advertising this year. Burger King

By Minda Smiley

December 23, 2019

Burger King is ending 2019 by revealing a secret stunt it’s been conducting all year long in the U.K.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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