AdFreak

Burger King Claims There Was a Hidden Big Mac in Every Whopper Ad From This Year

The stunt aimed to prove size superiority

a sign with a whopper and an arrow pointing down that says there was one here
Burger King found a clever way to incorporate McDonald's Big Macs into its advertising this year.Burger King
By Minda Smiley

December 23, 2019

Burger King is ending 2019 by revealing a secret stunt it’s been conducting all year long in the U.K.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Recommended videos
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}