AdFreak Burger King Claims There Was a Hidden Big Mac in Every Whopper Ad From This Year The stunt aimed to prove size superiorityBy Minda Smiley|December 23, 2019 Burger King found a clever way to incorporate McDonald's Big Macs into its advertising this year.Burger KingShare By Minda Smiley|December 23, 2019 Share Burger King is ending 2019 by revealing a secret stunt it’s been conducting all year long in the U.K. The fast-food chain has purportedly been placing a McDonald’s Big Mac behind each of its ads featuring a Whopper, the idea being that the latter covers up the former due to its size. According to BBH London, the agency behind the stunt, Big Macs were inconspicuously placed in every piece of print, TV and in-store advertising that people came across this year. “Placing our competitor’s product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed,” Ian Heartfield, chief creative officer of BBH London, said in a statement. “It is of course just a good old-fashioned product comparison idea, but it’s been brought bang up to date by some lateral thinking and rebellious media behavior. We’re loving it.” It’s anyone’s guess as to whether or not Burger King actually went through the trouble of doing this, but it’s firmly in line with the brand’s trolling antics (at the start of the year, the chain mocked McDonald’s for losing its Big Mac trademark in the EU by posting a “Not Big Macs” menu in Swedish locales). Credits: Burger King Marketing Director: Katie Evans Burger King Head of Brand & Communication: Soco Nunez Burger King Brand Manager: Suzi Hoy BBH Creative Team: Thomas Devenport and Aubrey O’Connell BBH Creative Director: Fred Rodwell BBH Chief Creative Officer: Ian Heartfield BBH Strategy Director: Saskia Jones BBH Head of Strategy: Ben Shaw BBH Account Director: David White BBH Account Manager: Laura Huber Film BBH Producer: Nnena Nwakodo Production Company: Black Sheep Studios Designer: Christian Tunstall Editor: Gus Melton Director: Korrie Powell Executive Producer: Sophie Dewey Producer: Thom Godsill Post Production: The Mill Editor/Editing House: Black Sheep Studios Sound: String and Tins DOOH BBH Head of Digital Production: Richard Atkins BBH Digital Producer: Margarita Ognjanovic Designer / Animator: Christian Tunstall, Sam Janar, Adam Crowley Post Production: The Mill Animation: Wellcom Wellcom Producer: Ish Shein Media agency: Vizeum PR agency: Frank Social Media agency: Coolr Exposure: Ocean Digital Outdoor Adweek Adweek