Burger King Promotes Delivery by Pointing Out Where It Doesn't Have Restaurants

Buzzman takes a counterintuitive approach

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Wondering how to find a Burger King that isn’t there? That’s not an existential question, though it is admittedly an odd one posed by the burger chain’s new outdoor campaign from agency Buzzman.

A series of new out-of-home ads for Burger King France seem, at first glance, to offer directions to the nearest location. That’s not too odd, given the recent trend of creative ads that point viewers to restaurants, be it via Canada’s cropped Golden Arches from agency Cossette or the

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