Ads of the Day

Burger King Is Advertising a 'Quarantine Whopper' You Can Make at Home

French agency Buzzman gives quarantined fans the next-best option as locations remain closed

An overlay of hamburger buns, ketchup, onions, pickles, ketchup, beef, mayonnaise, tomatoes and more buns — With all restaurants closed due to COVID-19 in France, the nation's Burger King division is advertising a make-your-own Whopper.Burger King France

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Advertising in the quarantine era is no simple task.

Many companies are simply closed for business, meaning there’s not much to advertise anyway. And those that do still have things to promote have to walk a delicate line of sensitivity, with tremendous brand risk for those who botch their messaging during these unprecedented times.

Burger King France has boldly stepped up to the challenge, and the result is notable both for its quality and the fact that all Burger King locations in France