Burger King in Brazil Breaks New Ground With Spot Featuring Blind Customer

It's the first ad that makes audio descriptions and SAP primary features

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The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique.

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