Burger King in Brazil Breaks New Ground With Spot Featuring Blind Customer

It's the first ad that makes audio descriptions and SAP primary features


The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique.

Burger King’s latest Brazilian ad finds a unique way to showcase those senses while also promoting inclusion for people with disabilities. Ad agency David SP in São Paulo cast Eduardo, a blind man, to describe the sandwiches through touch.

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