Burger King Gives Dead People a Taste of Its New Ghost Whopper for Halloween

Los Angeles medium Riz Mizra gets into the spirit of the season

medium riz mizra channels dead people to give them a taste of burger king's new ghost whopper
I see dead people ... tasting Burger King's new Ghost Whopper. Burger King

Agencies that work with Burger King are lucky enough to have a full sandbox to play in. Over the years, the brand’s chief marketer, Fernando Machado, has been abundantly clear about how it all works: The best ideas win.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.