Burger King Gives Dead People a Taste of Its New Ghost Whopper for Halloween

Los Angeles medium Riz Mizra gets into the spirit of the season


Agencies that work with Burger King are lucky enough to have a full sandbox to play in. Over the years, the brand’s chief marketer, Fernando Machado, has been abundantly clear about how it all works: The best ideas win.

This is what helped FCB get to the finish line (after a year of development) with Whopper Detour. The same can be said for the scads of fun ideas from Burger King’s longtime agency David and the scores of other local agencies in markets around the world.

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