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Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors

Axel Schwan wants to be each agency's favorite client

Burger King's marketing team shares the stage with agency partners while accepting Creative Marketer of the Year at the Cannes Lions.Cannes Lions
By David Griner

June 29, 2017

Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world’s top marketers? That’s a bit like finding a two-headed unicorn in your backyard.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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