Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors

Axel Schwan wants to be each agency's favorite client

Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world’s top marketers? That’s a bit like finding a two-headed unicorn in your backyard.