AdFreak

Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are

Agency We Believers celebrates the 'food coma'

Rain splatters a window as a Burger King customer falls asleep sitting in her booth.
Real customers who dozed off at their tables became ad stars in the 'Food Coma' campaign.Burger King
By David Griner

September 19, 2019

Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end of the meal: the post-gorge nap.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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