Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are

Agency We Believers celebrates the 'food coma'

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Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end of the meal: the post-gorge nap.

Independent agency We Believers created the “Food Coma” campaign for Burger King in Mexico, but the global brand has already licensed the ads to run in other markets across the U.S., Latin America and Europe.

Gustavo Lauria, co-founder and CCO of We Believers, tells us the concept began with a restaurant manager’s comment to the agency that some customers like to sneak in brief naps after a meal, and the manager noted (half seriously) that the larger the burger, the more likely the nap.

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