Cannes Lions

Burger King and Mastercard Share Top Honors in Cannes' Brand Experience Awards

'Stevenage Challenge' and 'True Name' each win Grand Prix

Mastercard's "True Name" and Burger King's "Stevenage Challenge" were both expected to be jury favorites at Cannes 2021.Mastercard and Burger King
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By David Griner

June 24, 2021

Two brand campaigns—one about empowering customers in the real world and the other a clever marketing workaround in the virtual gaming world—today won top honors in Cannes’ 2021 Brand Experience and Activation Lions.

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David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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