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In a new partnership with conservation nonprofit American Forests, Bulleit Frontier Whiskey is adding another component to its strategy to become the most sustainable brand in the industry—restoring the white oak forests that are necessary for bourbon barrels.
Bulleit has committed to planting 1 million trees over the next five years, with a specific focus on white oak trees, and investing in ReLeaf, a program that aims to increase green space and tree cover in urban areas.
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