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What’s more embarrassing than having your mugshot taken? Having your mugshot taken in a goofy Halloween costume.
As a way to remind Halloween partiers not to overdo it on the booze, David Miami crafted a responsible drinking campaign that taps into the holiday spirit.
Budweiser and David Miami worked with real people who have been arrested for irresponsible drinking behavior on Halloween, turning their costumed mugshots into timely reminders to drink responsibly. The brand hopes seeing these costumed offenders alongside the message “Don’t let Halloween haunt you forever” will remind revelers not to overindulge.
“Halloween is a chance to escape reality by dressing up in costume for the night.