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Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review.
“As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” a spokesperson at parent company Anheuser-Busch InBev told Adweek. “We anticipate this process concluding later this fall.”
Wieden+Kennedy confirmed it was invited to participate in the review, but declined the opportunity.
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