Bud Light Consolidates $279 Million Social Media and Creative Account with Wieden+Kennedy

AB InBev goes all-in on agency behind 'Dilly Dilly' campaign


AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy.

The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand.

“We have made the decision to consolidate our Bud Light social and creative work under one agency in Wieden+Kennedy. We are pleased with the work Laundry Service has done for Bud Light and thank them for their partnership, but we ultimately decided that moving to a one-agency model was the best path forward,” a Bud Light spokesperson said in a statement.

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